The challenge for this project was to create a solution that communicated how extremely tasty the cups were while outputting a natural image. Loveraw needed a visual narrative that consumers could get behind, our answer to this was the “Butterverse”.
The Butterverse is a resplendent natural world, home to the mountainous regions of the Salted Caramel Valley, the super nutty Hazelnut Forest and big buttery Peanut Butter Plains. In house illustration was used to create these immersive worlds which featured elements like mega salt rock mountains capped with sweet drippy caramel and giant peanuts. The abstract approach with the illustration really helped to convey the flavour of each cup in a playful and approachable way. sending you deeper in the world with every bite.
